A quick follow up to the previous post sees the wordly people over at Penguin really getting into the swing of things in the digital space with a whole platter of online offerings to get users engaging with their brand.
We tellstories, is an impressive experimental project in online story telling. Six stories are being posted online over the course of six weeks, each has a different theme and execution and is based on or inspired by a Penguin Classic.
Week one ‘The 21 Steps’ is a Google Mash Up that takes in cue from the classic ‘The 39 Steps’.
Week two sees a story, ‘Slice’ told through a series of blogs and Twitter entries.
It backs up an already impress list of online launches including amillionpenguins.com (a Wiki novel), Spine Breakers (a book community for teenagers) and Blog a Penguin Classic (blogging and user-reviews for Penguin Classic).
Good to see publishers getting online and embracing digital media in such creative ways.
