Recent Live projects

Fisher-Price® Expert Series website and press campaign
We were engaged by our good friends Gun Communications to produce creative and develop a website for the new Fisher-Price® Expert Series initiative Step by Step Parenting. The campaign provides practical parenting tips to parents from a ongoing series of Fisher-Price® Experts – the first is Kathy Walker. See the website

Phillip Johnson Sustainable Landscape Systems
We have recently completed work on a new interim website for one of Australia’s leading Sustainable Landscape Designers – Phillip Johnson. Working with Gun Communications we have also taken care of creative for print and promotional collateral for the brand, in time for their involvement with this years Open Gardens Scheme. See the website

Selector – architecture, building, design and landscape products
F/F were engaged by our good friends at Reuten to provide the creative direction and logotype for the new project from Architecture Media – Selector.

Brotherhood of St Laurence
Continuing our work for BSL we have implemented updates to their successful Brotherhood Green website including the new Phoenix Fridges campaign.

Just Auto Group websites
Late in 2008 F/F were engaged to work with Just on the development of a new independent classified network for Australian Automotive. The result is a social media and classified crossover network under the Just Auto umbrella. Spanning Cars, Bikes, 4×4 & Outdoors as well as Trucks and Heavy Equipment the network is the leading destination for genuine Auto enthusiasts, leading the way as the real alternative, in this space.

F/F were responsible for product and concept development, information archtitecture, prototyping and creative concepts for the project. This also lead to us developing a re-design for their existing print publications, to bring the whole portfolio of online and offline titles together. See the website

Clive Peeters e-commerce
F/F were a proud member of the White Labelled team that developed the all new Clive Peeters e-commerce website. F/F worked on the project from winning the initial pitch, through IA, creative development, user testing and continues to provide strategic creative direction for the brand online. The project also included a version for Rick Hart in WA and the company website.

The site is already getting plenty of praise across both the digital and retail industries.

Other News
We are working on some concepts for new tablet devices and WordPress integration – anyone interested in collaborating in this area please email us.

We have a number of other web and brand projects on the go with our good friendsThe Royals and Code Create, stay tuned for updates on these in the coming weeks.

It’s true the lack of posts is due to a busy period here at F/F. The lead up to Christmas has seen a few things of interest come our way and 2009 is certainly looking like it will be a rosy time on the work front. In the meantime it’s been pitch docs, costings, timings and continuing creative work…

In general news our work on the Pioneer Australia website, has been recognised for an Outstanding Achievment Award by the Interactive Media Awards. F/F were invited to Art Direct the project by Flash Group where we worked alongside the digital team that included Paul Wilson now of White Labelled.

We are also beginning to look into the start up of a collaborative studio space in Melbourne, bringing together some of our favourite collaborators under one roof, in a space we hope will be a little more than just another studio space – stay tuned for news.

Well App Store shows there is at least intrigue in mobile based web/desktop apps. And the support Apple is putting into developing this platform certainly shows they believe mobile browsing is a big part of the future of digital connectivity. On the whole though App Store is still a home for iPhone versions of apps that presently exist as Widgets for Mac or Gadgets for PC, most of which are basically feed readers for a particular type of information – like ‘shares’. But there are some great apps as well and the initial level of game development would suggest this platform is going to be a serious competitor over time for Sony and Nintendo products alike!!

GPS for us offers the real excitement. Obviously the device is a really small laptop with a phone and a camera so great desktop like apps will get developed for it – the key is for developers to tap into the unique nature of this device over any other CPU and that is GPS. This thing is on the move with you and while in contact with the network service it knows where you are and can connect to where millions of other people are. It can feed unique information to a user based on their location, it can personalise the user experience based on that data – this is a genuine first. However there is still quite a way to go.

We already have apps like Loopt and CenceMe that tap into the idea of connecting to your network of friends and seeing what each other is doing in real-time. This type of functionality actually brings the social back to social networks, by bringing the experience and connections to the real world. Heading to a spot in town at the weekend and seeing via your map where all your other iPhone friends are.

Citysense another app that is available for the Blackberry and is coming to the iPhone is another nice early example of bringing real life data to users finger tips. They aggregate massive amounts of anonymous user data so you get a break down of activity in your area – how busy the CBD is to plan your travel. The busiest night spots or restaurants etc etc Though reliant on users being happy to be tracked it is anonymous and over time the useful data that can be captured is interesting.

It is obvious even with these very early and basic GPS based apps that the economic opportunities will be huge and also why the addition of open mobile platforms like Android and LiMo is going to help grow the space very quickly.

Users themselves are already pretty familiar with geo-tagging and now the device enables this to happen automatically, live blogging from the field will open some interesting opportunities in the news and reporting arena – see CNN’s Magic Wall and you start to get an idea of where this can be taken for mainstream news casting – then switch it back to the user and you get personalised interactive news casting to your phone.

This is the start of what we at F/F are coining ‘NextWeb™’.

More info on geo-broadcasting.
More on mobile social networking.