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make sure you are all ears – or use public transport in your research

The thing I love about public transport is that from time to time (more often if you take the headphones off) you get to overhear some very insightful conversations. Last Friday provided one such moment. I have to say in general getting out in public spaces can be a great way of gleaning information for a project or about a certain demographic – a stealthy bit of eavesdropping can be just as valuable if not more so than a well constructed focus group or user workshop.