‘Form Follows Function’ – it’s not a big idea but one that is often lost amongst the egos and structures of agencies large and small. Our process strives to be true to this old design adage in an honest and constructive manner.
F/F works closely from the outset to define a brief with each client that address’ their needs and requirements – this brief is the ‘Function’ for all that ‘Follows’, the end results are the so called ‘Form’.
We aim to help clients develop the right brief to ensure the resulting ‘Form’ achieves their desired goals…
We like to keep it that simple.