David Neitz – now retired club captain – of Melbournefc recently launched a new ‘business networking initiative’ Mates of Melbourne. The new network is one of the first projects to be delivered by David’s new marketing agency – Outside Squared.
Working with David and Paul Wilson – White Labeled – F/F were responsible for delivering the new brand identity and direction for this network that will exist primarily online at the Mates of Melbourne website.
The new identity echoes a tradition of strong and bold identites for AFL clubs and their associated brands but is intended to stand alone from the main Melbournefc brand. The message of the logo is ‘support in numbers’ reflecting the mission of MoM to create a strong business network through Melbourne football.
Visit the Mates of Melbourne site to read about the launch night.
