clean up the world: think before you print

cleanup australia
Clean Up The World, an initiative of Clean Up Australia have discovered that over 80% of all office paper printouts end up in the bin.

Disturbed by the statistic they have taken action with this simple downloadable desktop image produced by DDB Sydney.

Though a very simple and somewhat ‘old school’ device it makes total sense here to hit the users at the heart of the matter, on the device from where all the needless printouts are sent. F/F find it particularly depressing that far from creating a paperless working environment for many electronic communication like email and the internet have just added to pile of things that need to be printed and filed!!

Remember folks BGreen™.

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