Concerns, Interest, Opinion
It’s fairly excepted that in the debate over the worlds ever widening poverty gap that what an individual’s ‘needs’ is pretty much the same universally - you know shelter, full belly, clean water, security etc. Essentially in monetary terms not very much at all.
So what is causes the gap to keep growing. The answer [...]
Design, Interest, Opinion
via johnsonbanks.co.uk
Could this have gone anymore wrong. What does it tell us about the state of the creative vs client culture we work in when at the final presentation the client asks itself ‘why are we doing this?’.
Posted via web from arcd
Interest, Opinion, Recommended
via thefuntheory.com
nice simple concept by VW - great way to highlight they are a think outside of the box kind of brand, while producing some great viral activity.
After a time, ‘Fun’ can no doubt turn to ‘Novelty’ and we all know ‘Novelty’ easily wears off, but I love the notion of causing [...]
Design, Interest, Opinion
via creativereview.co.uk
Droga5’s Million mobile phone reward programme for schoolkids may have won a lot of awards but, beyond the hype, how effective will it prove to be in the long-term?
The Million project has picked up awards around the world, including top honours at this year’s D&AD. Some in the industry have described it [...]
Analog, Digital, Opinion
I find from time to time that standing on your head really is the best way to get a new perspective on things. I remember at school when I did my first self portrait that we were advised to look at our drawing upside down as it was easier to spot where the drawing wasn’t working.
Well so it is with the aged old approach to media and advertising strategies. Not only does looking at the things upside down highlight some problems in the present multimedia/digital age - it may also provide the basis for the answer.
Digital, Interest, Opinion, Top Five
Barack Obama’s Presidential transition website
Change.gov lets users share it’s content via a Creative Commons license.
Continue reading here
Analog, Digital, Opinion
One thing that remains a major difference between traditional media executions and the digital space is the lack of attention paid to the ‘Words’…
Digital, Interest, Opinion
Now that iPhone 3G has launched find out what
F/F think about the future of mobile web - ‘NextWeb’
Read more.
Opinion
Everything should be made as simple as possible, but not simpler. Albert Einstein
